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How Not to Look Spammy

We all hate spam and get way too much of it. Now that we have
that out of the way it is important to realize that in our 
zest to minimize our spam, we are deleting legitimate e-mails. 
Two factors are at play - not reviewing your trash before you 
empty it and on the other hand, sending e-mail with indicators
that trip spam filters.

You need to make certain efforts so that your e-mail will not be
inadvertently incorrectly perceived as spam. Several times 
each day, legitimate e-mail make it into my junk/trash due 
to the sender doing or not doing certain things that trigger 
most spam filters. These are issues you need to be aware
of so that your e-mail has its best chance to make it to its 
intended party.

Here is a simple checklist of things to consider so that your e-
mails are not mistakenly viewed as spam and deleted before read:

    * Always include an appropriate, short and accurate
SUBJECT:. Many times spam does not have a SUBJECT: or it 
is malformed without appropriate text. Many e-mail programs 
auto delete subjectless e-mail to Junk/Trash. You also 
want to avoid using the words: stuff, hello, hi, help, new or
the recipient's name or e-mail address as these will trigger 
spam filters.

    * Refrain from using common terms abused by spammers in your
subject and/or first paragraph of your e-mail. You know what 
they are - you see them every day. Many spam filters 
track these terms and may inadvertently send your e-mail right 
to Trash.

    * Type your subject with appropriate capitalization and
structure. All small case or all caps gives the impression 
of being spam (and lack of business technology skills).

    * Make sure your name is formally displayed in the FROM:
field. Example: Jane A. Doe is correct. All lower case or lack 
of punctuation here indicates the lack of online savvy most 
spammers have and that your e-mail could be spam.

    * Refrain from using any formatting just for the sake of
doing so. Formatting will trigger spam filters if not done
properly.

    * When using any sort of spam software or filtering system,
before you purge your trash, it doesn't hurt to take a quick 
peak to see if any e-mail are in fact from folks you know or 
recognize.

By keeping the above issues in mind, you have the best chance of
your e-mail getting to the person on the other side.

- ------------------------------------------------------------

Avoid using these phrases in your subject lines. The spam filter
will delete your e-mail regardless of its content.

- ------------------------------------------------------------

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